ALLSCRUBS is a medical apparel retail brand based in Dubai, created for professionals who truly love their work and want to look impeccable during their everyday practice. The brand’s audience values comfort, practicality, quality, and aesthetics when choosing medical uniforms.
The brand emphasizes the importance of people, valuing friendliness, openness, and social contribution. The store’s founder is a doctor who personally faced the challenge of finding high-quality, well-designed clothing for healthcare professionals.
The brief focused on using natural, confidence-inspiring color palettes combined with a clean, minimalist design that communicates professionalism and trust.
The entire visual identity was systematized into a comprehensive brand guideline — an extensive document outlining rules and applications, prepared in two languages.